Business was never easy. Just manufacturing and selling products
cannot reap profits. Marketing is necessary to promote a manufacturer's
as well as a retailer's product. The process involves advertising and
attracting customers to its products so that they can enjoy a good share
of the market and ultimately dominate the market. In the fitness equipment
market of China, there are many different players. Some are local small
businesses while others are established ones such as Happy island fitness equipment
and Dream fitness equipment. There are also some international brands
competing in the market today. Various manufacturers employ different
marketing strategies but not all are in the forefront of the fitness
world.
Happy island fitness equipment
and Yiqile fitness equipment share majority of the market dominance in
China. These two equipment manufacturers employ many different
marketing strategies to stay on top of other competitors. For one, they
make it a point to promote the quality and service they associate with
their products. Happy island outdoro fitness equipment
even has its own fitness club that not only serves as a revenue maker
but, also as a promotional outlet. People who come over to the club get a
firsthand experience with happy island fitness equipments.
Through word of mouth, the popularity spreads and so does the business
of Happy island increase. Yiqile also employs similar tactics. It has
tie-ups with many fitness clubs that exclusively deal with them. These
major players do not just employ every other distributor on the streets.
They use reputed and large distributors such as Revel sports, Amart,
Harris Scarfe etc. By exclusively selling their products through these
large distributors they show their superiority over the competition.
Another
marketing strategy applied by these manufacturers is to capture the
market with brand new products every season. The different classes of
products promoted by Happy island outdoor fitness equipment
and Yiqile fitness equipment make sure that they are always ahead of
the competition. With every new product that they release into the
market, they consolidate their position and further their brand name.
Tiqile fitness equipments are categorized into Elite, Evo, Genesis,
Gold, Lifestyle and Marquee series. With so many classes, they cater to
any and every need. Happy island fitness equipments on
the other hand have classes based on different types of products and
keep adding new products to each every year. Furthermore, both these
manufacturers also deal with accessories such as fitness balls, foam
rollers, gym balls, jump ropes, stability discs etc. Yiqile and Happy
island outdoor fitness equipment both, manufacture
equipment for personal as well as commercial use. They understand that
the number of people exercising at homes is slowly growing. By catering
to this market as well, they maintain an overall grasp over the fitness
market. Thus, they make it a point to produce everything associated with
the fitness industry.
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